For over 35 years, Jeffrey Millen and Lisette Olguin have been helping buyers and sellers throughout Southern California achieve all of their real estate goals. They’ve succeeded through the good times…and even during the “not so good” times. When the market was hotter than ever, they were there. And when it was in turmoil, they were still there. Along the way, they’ve always maintained their professionalism, their values, their integrity and their success.
Important
REAL ESTATE NEWS
Pricing your home
TO SELL QUICKLY
November 29th, 2020
Ask 10 agents what your home is worth…and you’ll get 10 different answers. How is that possible? There are no secrets to pricing a home accurately, but it takes experience and a little time to prepare. It’s not about giving the sellers an inflated price just to get the listing, only to recommend price reductions when it doesn’t sell. There’s only one right way to do it, and we’ll share that with you. Click below for more info.
Explaining the
ESCROW PROCESS
December 10, 2020
Escrow is one of the most important functions in any real estate transaction. Essentially, they are the ones responsible for ensuring that both parties perform according to their agreed upon contract. No money will change hands, and ownership of the property will not transfer to the new buyers until all aspects of the contract are complete.
The top five
MISTAKES THAT BUYERS MAKE
October 15, 2020
- Not getting pre-approved for a loan
- Hesitating to make an offer on a property they like
- Making a very low-priced offer
- Not getting a home inspection
- Listening to poor advice
Examples of
OUR MARKETING
11 X 17 PROPERTY BROCHURES
We prepare these elegant brochures on each and every listing we take. Sellers love them. Buyers love them. They’re printed on ultra high-gloss cardstock, are very informative, and absolutely beautiful!
VIRTUAL STAGING
If you’re selling a home that’s vacant, we can boost its appeal by doing a bit of virtual magic. Software allows us to artificially furnish a home, which looks stunningly realistic online and in print.
FACEBOOK ADVERTISING
We place facebook ads for each of our listings in order to target buyers who have shown an interest in buying a home in your area. They’re very effective, and average between 2,000-2500 views from interested buyers!
CUSTOM SIGNS
Have you ever driven by a home that’s for sale, and wondered what the inside (or even the backyard) looks like? So have we, and often it’s those features that prompt buyers to call. So we include them on our signs!
PROFESSIONAL PHOTOGRAPHY
We have a professional photographer take photos of each of our listings. Unlike some photos you see online, ours will not be crooked, or blurry, or too dark, or too light. Instead, the photos that buyers see will be perfect!
SOLAR LIGHTED SIGNS
One thing we’ve noticed is that traffic doesn’t stop when the sun goes down…so why shouldn’t the sign in front of your home be lit up? There could be five homes for sale on your street, and the one that’s most easily noticed will be yours!
What people are
SAYING ABOUT US
We outgrew our old home, but were afraid we wouldn’t net what we needed from that sale to put enough down on the home we were buying. However, Jeff and Lisette helped us get more than our asking price, and we had no problem qualifying for the new loan! Thanks you two!
THE WALTERS FAMILY
Buying and Selling Clients
We were paying almost $2,600/mo. for a two bedroom apartment, and had no idea we could afford a house of our own. Then Maria met Lisette in line at Starbucks and they struck up a conversation. Now, here we are four months later as happy homeowners (with a 3-bedroom house and lower monthly payments than we were paying in rent!) Muchas gracias!
ENRIQUE AND MARIA RODRIGUEZ
Buyers in Santa Ana
We had our house listed with two other agents before hiring Jeff and Lisette. The other agents took photos with their cellphones, and did no other marketing whatsoever. Ridiculous! When we met with Lisette, she showed us all of the marketing they do, and gave us tips on how we could stage our home so it looked better to potential buyers. In 4 days, we got a full price offer. Our advice is to be careful who you list your home with…agents are definitely NOT all the same!
TYLER & GINA THOMAS
Sellers in Fullerton
About our
CERTIFICATIONS
The Certified Residential Specialist (CRS) designation is the highest credential awarded to residential sales agents, managers and brokers in the country. Less than 2% of REALTORS® nationwide hold this designation.
Earning the Graduate, REALTOR® Institute (GRI) designation is a way to stand out to prospective home buyers and sellers as a REALTOR® who has gained in-depth knowledge on technical subjects as well as the fundamentals of real estate.
Certified Probate Real Estate Specialists have been specially trained in the selling of real estate through the probate process. Probate is a court-regulated and often complicated series of steps that must be carefully monitored and managed.
Most people believe that all real estate agents are REALTORS®, but that’s not the case. The term REALTOR® is used to designate a real estate professional who is a member of the National Association of REALTORS® and subscribes to its strict Code of Ethics.
We'd love to have
YOU AS A CLIENT
